018: How to Stop Leaving Business on the Table with Ricky Carruth

What if you've been going about real estate all wrong?

Ricky Carruth, renowned real estate guru and founder of the Carruth Team at eXp Realty Gulf Shores and Zero to Diamond, joins Jonathan and Mallory to provide insight into the key shifts occurring in today's real estate market. Ricky uncovers the hard truth that many agents are struggling, not due to a scarcity of opportunities but because of an overreliance on inbound leads. He argues for a proactive approach, urging agents to embrace outbound prospecting and rediscover the power of personal contact through phone calls. The crux of the discussion centers around the potential surge of first-time homebuyers who, believe it or not, could unlock the largest wave of buyers in a long-time.

Are you a deal-focused or people-focused agent? Ricky advocates for a pivotal shift in perspective - from focusing solely on the deal to emphasizing the person. He illustrates the importance of fostering relationships and creating a lasting database of clients. Strategies like weekly emailing and exceptional customer service can help you build a long-term, sustainable business that isn't just transactional. Ricky warns of the pitfalls of filtering out potential clients, reminding us that each person we engage with is a possible opportunity missed.

The conversation gets even more interesting as Ricky elaborates on the win-win concept in real estate. He walks us through the importance of staying active and doing the right things, regardless of market trends. Choosing a brokerage and the implications of signing long-term team agreements or bonuses also take center stage. He stresses the importance of building a strong reputation and developing solid client relationships.

Jonathan and Mallory round up their discussion with Ricky by sharing the value of his coaching program and social media presence. This episode promises to be a game-changer in your real estate journey.

In this episode, you will hear:

The importance of outbound prospecting, using phone calls and personal contact, to grow real estate businesses
Why you should be focusing on clients, not the deal, as a key to building lasting relationships and generating referrals
The concept of a win-win in real estate and why you should stay active and do the right things even in a declining market
Ricky’s warning against signing long-term team agreements or bonuses when choosing a brokerage and instead focusing on building reputations and strong relationships with clients
The potential value of his coaching program, Zero to Diamond, and the role of social media in the real estate industry
Some of Ricky’s practical strategies for building confidence in real estate agents, encouraging them to practice making calls and creating videos to improve their skills and overcome the fear of rejection

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