013: Building and Scaling Your Real Estate Business with Mike Schumm

One of the biggest things that can hold realtors back from building and scaling their businesses is lousy hiring decisions. Many new agents come into the industry believing it’s a sales career, and they often approach it with a hard sales technique.

Real estate is a relationship industry. Understanding that and knowing what type of leader you’ll be are two big factors in your success. Being coachable and willing to find a mentor to guide you also contribute to your ability to succeed.

In this episode of The Art of Agency, Jonathan and Mallory are speaking with Jonathan’s longtime friend Mike Schumm, a real estate coach who’s spent 30 years building businesses of all kinds. Mike knows what it takes to create a healthy real estate team and the harm that short-term thinking can do to your real estate career.

If you’re not quite ready to hire a coach but want to know what one can do for you, you won’t want to miss this episode full of Mike’s years of experience working with real estate agents.

In this episode, you will hear:

Mike’s take on the biggest challenge real estate is facing right now and why it’s a universal problem
How over-hiring team members can leave you lacking in profits
Bad hiring decisions in real estate and its impact on your business
90% of real estate agents have no formal sales or marketing training but think selling real estate is easy
Some tips for first-year real estate agents to ensure some profitability
The two things that will impact your ability to reach a goal
How understanding what kind of leader you are and what you need from your team can help create a successful team
The three models you can use to run your business
The best time to hire a coach, how they can keep you accountable, and the importance of being coachable
Why short-term thinking is detrimental to a real estate career and the importance of relationships
How being an expert in your area can set you apart from the sea of realtors
Too much contact from an agent turns potential clients off
The one piece of advice Mike would give to real estate agents in this market

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