004: 3 Pain Points of Real Estate Clients

Every real estate agent has pain points they have to address regularly. But what about real estate clients? Do they also experience pain points?

Over the last few years, buyers have faced a lot of challenges when it comes to finding the right property at a price they can afford. Overcoming buying hurdles, from inventory issues to interest rates, has become a common theme.

In this episode of the Art of Agency, Jonathan and Mallory outline the three most common pain points for real estate clients. While buyers face many obstacles in today’s real estate market, these three stand out because they happen so frequently.

If you’re an agent who wants to understand why their clients are apprehensive about buying today, this is the episode for you.

In this episode, you will hear:

What real estate agents can advise their clients to do when inventory is low and the questions to ask to get them to think outside of the box
How to handle higher interest rates and explain to buyers that interest rates are unpredictable while preparing them to move forward on a home purchase
What a double windfall is and how to take advantage of it
The failure the majority of real estate agents make
Why a failure to nurture relationships and communicate lead to agents losing clients

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