Where Networking and Social Media Converge for Realtors with Kenyon Hunter
When it comes to the real estate business, professionalism is key. Unfortunately, many realtors fall short. They can come across as pushy, ignoring the importance of building relationships and not taking the time to truly understand their client's needs. However, authenticity is just as important, especially in the age of social media. In this week's episode of The Art of Agency, Jonathan and Mallory talk to Kenyon Hunter, a thought leader, entrepreneur coach, and motivational speaker. As CEO of Evolution Ave Group, Kenyon has built much of his business using social media, specifically Instagram.
During this episode, Kenyon shares his experience with social media and how he leveraged it to launch his real estate career. He emphasizes the importance of being authentic and getting out of the crowded room on social media to build your brand. Kenyon believes Instagram is the perfect platform for real estate agents, and he shares why networking on social media is an effective way to connect with other professionals and gain referrals.
Some things Kenyon has learned include the following:
Social media often feels like a crowded room, and in order to find a quiet room with people you have things in common with, you need to be authentic. Being who you really are on social media will attract people who can relate to you and make them want to get to know you better. For example, if you’re in a bike group, become the realtor who helps other bikers buy and sell houses.
Pushiness and hard selling turn people off. No one wants to be sold to, and if someone is looking to buy, sell, invest, or lease, they will let you know when they’re ready. No client will make a purchase or sell a home because you asked them, “Do you know anyone looking to buy or sell right now?”
Network with other professionals. People want to work with who they like. Create relationships with other professionals involved in real estate transactions, like lenders, attorneys, and title companies. But don’t forget to also network at more organic events like town festivals or get-togethers. Real estate is a people-based business.
Social media is a great icebreaker, especially if someone has followed you for a while. They’ll feel more comfortable talking to you because they already feel as though they know you. If you’re authentic, they’ll know what your likes and dislikes are, leading to conversations without awkwardness.
Don't miss Kenyon’s advice on the importance of authenticity and why pushiness doesn't sell homes.
If you want to learn more about the Art of Agency Podcast, check out https://www.trustgreene.com/podcast/aoa/009