Self Storage as Syndicated Equities with Fernando Angelucci

In this episode of Zen and the Art of Real Estate Investing, Jonathan explores the lucrative self-storage asset class with Fernando Angelucci, CEO of Self Storage Syndicated Equities. The son of two immigrants, Fernando's path from residential to multifamily and finally into self-storage reveals the diverse opportunities within the industry.

Fernando candidly shares his early mistakes and pivotal lessons learned along the way. Jonathan and Fernando uncover the unique benefits of self-storage operations, Fernando's strategic approach to identifying and acquiring facilities, and the indispensable role of marketing in this asset class. You’ll also hear why Fernando pays attention to where Sherwin-Williams locates new stores. Fernando's expertise underscores the potential for success beyond the traditional landlord model.

Some key points Jonathan and Fernando outline during their discussion include:

• Landlording isn’t for everyone, and Fernando did not find dealing with tenants appealing. Once he learned about self-storage, he quickly pivoted his real estate business in that direction.

• Marketing plays a larger role in the self-storage sector than you might have guessed.

• While self-storage can be a hands-off operation now, the cost of the technology is still cost-prohibitive for smaller operations.

• Following Home Depot and Sherwin-Williams can be a great way to find new markets to build or buy in.

Real estate without the hassle of tenants can be a game-changer for investors. For Fernando Angelucci, it was the last piece of the puzzle to build a flourishing empire.

If you want to learn more about Zen and the Art of Real Estate Investing Podcast, check out http://www.trustgreene.com/podcast/zen/126 .