Embracing Wanderlust with Unique Short-Term Rentals with Zoey Berghoff
Accidental landlords are common with long-term rentals, but what about short-term rentals? We explore this question on this episode of Zen and the Art of Real Estate Investing, where Jonathan sits down with short-term rental investor Zoey Berghoff. Zoey and her husband run a short-term rental operation in Colorado, where they offer unforgettable experiences to their guests. With her visionary approach to hospitality and unique stays, Zoey shares the keys to their success in providing memorable experiences.
Zoey shares her childhood experiences watching her mom manage vacation rental cabins in Michigan, which served as an example of hospitality excellence. They explore the importance of simplicity, leveraging Airbnb as a marketing tool, and the allure of unique stays for guests. Zoey explains why targeting a specific guest demographic is crucial, the drawbacks of the Instant Book feature, and what led her and her husband to become accidental short-term hosts. Zoey also offers insights from her coaching business, where she teaches others to become successful short-term hosts, and reveals the one amenity you cannot put a price on.
Jonathan and Zoey go more in-depth on:
From a hosting perspective, managing short-term rentals isn’t all that different today, but technology makes payments and communication much easier.
Your property won’t be a fit for every guest, so make sure you disclose what it does and does not offer in your listings.
Offering rentals in the same general vicinity can make managing them—and managing potential problems—much more straightforward.
Get professional photos of your rentals. You may need multiple sets of photos to display the seasons and offer experiential images.
Set boundaries as a host. If someone is asking questions you’ve already answered in a listing, they probably aren’t a good fit as a guest.
Short-term rentals are all about hospitality, and Zoey Berghoff has it down to a science.
If you want to learn more about Zen and the Art of Real Estate Investing Podcast, check out http://www.trustgreene.com/podcast/zen/128 .