Building Systems to Scale in Real Estate Investing with Serena Norris
The importance of systems cannot be overstated in the real estate world, and Serena Norris is making them work for her. In her conversation with Jonathan on Zen and the Art of Real Estate Investing, Serena delves into her path from graphic designer to successful house flipper and realtor, emphasizing the role that systems played along the way. With over 125 properties flipped or BRRRR’d, Serena's expertise highlights implementing efficient systems to streamline processes, boost productivity, and ultimately achieve financial success in the competitive realm of real estate.
As Jonathan and Serena’s discussion opens, Serena draws upon childhood exposure to real estate and her background in graphic design to highlight the importance that organization and systematic processes play in her successful career transition. From selecting the right property types, developing templates, utilizing home inspectors, and nurturing relationships in the investor community, Serena shares her proven methods for flipping. With the strategic implementation of standardized processes and the cultivation of a supportive network, she demonstrates how flipping homes can evolve into a collaborative and streamlined operation, ultimately paving the way for sustained success in the real estate market.
Jonathan and Serena further explore:
The systems she uses today were borne of necessity. When she and her business partner added a third team member, things quickly became sticky and disorganized.
Standardized systems and processes can significantly reduce the time each project requires from you.
In Serena's experience, low- and mid-range properties are much better suited to flips than higher-end properties.
Multiple bids are your best defense against rising construction costs if you want to flip properties.
Flipping homes isn’t easy, but strategizing and organizing can create a well-oiled machine that works well for you far into the future.
If you want to learn more about Zen and the Art of Real Estate Investing Podcast, check out http://www.trustgreene.com/podcast/zen/129 .